Customer Perceptions for Store Attributes: A Study of Unorganized Retail Stores in India
نویسندگان
چکیده
منابع مشابه
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Introduction: India started its Retail Journey since ancient time. In ancient India there was a concept of weekly HAAT, where all the buyers & sellers gather in a big market for bartering. It takes a pretty long times to & step to shape the modern retail. In between these two concepts (i.e. between ancient retail concept & the modern one there exist modern kirana/ mom and pop shops or Baniya ki...
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ژورنال
عنوان ژورنال: Business and Economics Journal
سال: 2014
ISSN: 2151-6219
DOI: 10.4172/2151-6219.1000127